
Announced on September 22, 2025, this update brings conversational help to select smart sets and streamers. The rollout starts today on the TCL QM9K series and expands later in the year to other models and series like the Google TV Streamer, Walmart onn. 4K Pro, and several 2025 Hisense and TCL lines.
The experience aims to work across many devices and to surface useful information and content on a large screen. You can start a free‑flowing chat with “Hey Google” or the remote mic, while everything that worked with Assistant continues to work.
Why it matters: this move shifts simple command-and-control toward richer interactions that help you find a show, get a quick recap, or explore related topics. The feature is tuned for adult users in select countries and languages, and it advises checking responses for accuracy.
Early buyers should note the TCL flagship offers Mini LED, presence detection via a built‑in mmWave sensor, and U.S. pricing from $2,999 for a 65‑inch model. As gemini google expands, developers and viewers may see meaningful scale across hundreds of millions of devices.
What’s new: Gemini arrives on Google TV and Android TV OS
This release turns the living-room screen into an interactive, dialog-driven hub. The update brings free‑flowing conversation and richer recommendations to smart sets running Google TV and Android TV OS.
Announcement at a glance
At full rollout the platform will reach over 300 million devices, making the change a broad platform shift rather than a small test. That scale means many households will soon see conversational discovery on compatible tvs.
What changes from the assistant—and what stays the same
Existing google assistant commands still work for playback, smart home control, and quick lookups. The new layer adds natural follow-ups, broader recommendations, and contextual responses for open-ended questions.
How to invoke it
Start by saying “Hey Google” or by pressing the mic on the remote. Then speak naturally about a show, ask for information, or request tailored recommendations; the system handles follow-up prompts without repeating context.
Google’s Gemini AI is coming to your TV: what it can actually do
Natural speech changes discovery — you can describe a mood or the audience and get tailored recommendations without naming a title. The assistant blends tastes when a group watches together and suggests options that fit parents, kids, or friends.
Effortless entertainment
Say a vague prompt like “Find that new hospital drama” and the system will surface likely matches, such as “The Pitt.” From there, you can ask gemini follow-up questions about cast, tone, or critics’ reviews before you play anything.
Catch-up and context
Returning to a series? Request a short recap of past seasons. The feature summarizes main plot points and characters, then accepts follow-ups to fill gaps. That keeps everyone on the same page without rewinding.
Learning and everyday help
Beyond shows, the big-screen experience supports homework help and practical how-tos with linked YouTube videos for deeper exploration. You can also ask about calendars, the week’s weather, or quick facts and receive conversational, context-aware responses.
Practical prompts: try “Find a lighthearted show under 30 minutes,” “What are the reviews for this title?” or “Show beginner guitar lessons I can follow on the screen.” The capabilities keep context so you can pivot naturally from one question to the next.
Availability and devices: TCL QM9K today, more models later this year
The initial release launches on TCL’s top-tier QM9K hardware, with more devices scheduled later. For buyers who want the first hands-on, support lands today on the tcl qm9 series, making these qm9 series sets the first tvs to show conversational discovery on the living-room screen.
Starting today: TCL QM9K series
The tcl qm9 series offers Mini LED panels and a built‑in mmWave sensor for presence detection. That sensor can wake a set and present an informational screen as you approach.
Rolling out later this year
Expect broader support later year for the google streamer and Walmart onn. 4K Pro. The expansion also covers 2025 Hisense U7/U8/UX models and 2025 TCL QM7K, QM8K, and X11K series, giving buyers more choices across price tiers.
Pricing and availability notes
The 65‑inch QM9K model starts at $2,999 in the U.S., placing this set at the premium end. Availability is limited to select countries and languages, optimized for large screens and intended for users 18+. Check region support before you buy.
Conclusion
Smart sets now offer deeper, follow‑up friendly interactions that speed up show discovery and make browsing on large screens simpler for all viewers.
Try it today on the tcl qm9 and qm9 series for an early look at these features. The rollout expands to more tvs later in the year, so more owners will gain access soon.
The assistant experience stays familiar while adding new conversational tools. You can use google assistant commands you know, or ask gemini for richer, context‑aware help that keeps the chat going.
Whether you buy early or wait, expect the platform to evolve over the years with tighter discovery, learning aids, and practical screen‑based tools.



