At OPEN25, the company announced a set of updates aimed at helping sellers save time, boost profits, and build trust across the marketplace.
The platform embeds technology across the selling journey, from messaging to listing creation. AI-generated suggestions surface editable replies and titles so sellers stay in control and avoid repetitive questions.
New features also protect transactions: reimbursements for tracked items and automatic positive feedback when deliveries meet on-time, tracked criteria. Offers in Messaging speeds negotiation without leaving threads.
Adoption is strong, with millions of AI-assisted listings and high daily creation rates. These updates reflect seller feedback and mark a milestone in the company’s 30-year journey to improve the buyer and seller experience.
What’s new at eBay OPEN25: AI, trust, and efficiency updates rolling out now in the U.S.
This release delivers practical changes that help sellers respond faster, price smarter, and reduce friction. The updates bundle messaging shortcuts, negotiation inside conversations, cost tracking, inventory automation, and stronger protections for on-time, tracked shipping.
AI Assistant for messaging
The opt-in AI Assistant drafts replies to common buyer questions using only the listing description and order details. Sellers can review, edit, or dismiss suggestions to keep tone and accuracy while saving time.
Offers in Messaging
Offers in Messaging centralizes negotiation so buyer and seller can propose, counter, and accept offers inside one thread on web and mobile. That keeps conversation history and product information together, reducing page switches and lost context.
“Your cost” field & Inventory Mapping API
The optional “Your cost” field appears in single and bulk listing flows, order views, and Payments > Earnings page. Sellers can add or update item-level costs after a sale to align net proceeds with real costs.
The Inventory Mapping API generates optimized titles, item specifics, and descriptions at scale from images and identifiers, helping teams standardize large inventories.
Protections and feedback
If a seller ships on time with tracked service and an item later shows delivered after a refund, the platform reimburses the seller and removes related neutral or negative feedback. Starting in September, automatic positive feedback will post when tracked, on-time delivery occurs and no issues are reported.
EBay Unveils AI-Powered Tools that elevate listings, social reach, and seller productivity
A set of smart features helps sellers turn catalog data and images into better listings and social posts. These advances cut routine editing time and raise the baseline quality of product pages.
AI listing optimization includes description assistants, catalog-driven data enrichment, and automated title improvements. Generative models optimize titles for product listing ads syndicated to Google, improving quality scores, ranking, and measurable performance that drove incremental GMV.
New video creation in Seller Hub Social
The new tool converts product images into short-form videos without prior editing skills. From Marketing > Social > Create Post > Video Post sellers pick a template, customize styles, and enable sharing to TikTok and YouTube directly from the page workflow.
Short-form video matters because social algorithms favor video, improving discoverability and engagement. Adoption is strong: more than 200 million AI-assisted creations and roughly 500,000 AI-driven listings per day show sellers use these tools to save time and reach more buyers.
Financing, protections, and the competitive landscape shaping the marketplace
Financing and operational upgrades now sit alongside protections to help sellers run steadier, smarter businesses.
The platform introduces open banking–powered financing and operational supports that help businesses stabilize cash flow and plan inventory. These services link payouts, catalog planning, and short-term credit so sellers can buy stock, fulfill orders, and manage costs with clearer data on hand.
Open banking financing and inventory planning
Open banking access speeds access to capital and syncs with inventory tools. That pairing reduces day-to-day friction and keeps sellers informed about item-level costs and payouts.
Competing and keeping information accurate
Competitors from Amazon to Poshmark and Etsy are racing to accelerate listings. The company positions its operational supports as complementary to AI features while stressing accurate product information to maintain buyer trust and cut returns.
With $19.5 billion in Q2 GMV and 134 million active buyers, these measures help the marketplace navigate tariffs and international revenue swings while giving sellers practical ways to scale.
Conclusion
Together, the announcements create a tighter workflow that helps sellers spend less time on editing and more time selling. The update set ties messaging, listing generation, inventory and financing into clear steps that improve the seller experience.
Practical benefits include faster, editable messaging; in-thread offers; an item-level “Your cost” field on the page; scalable listing generation; and a new tool to turn images into short-form videos for wider reach. Trust-forward protections — from INR reimbursements to automated positive feedback with tracked service — lower risk and keep buyer confidence high.
Momentum shows adoption: millions of AI-assisted creations and hundreds of thousands of daily listings prove sellers are embracing these changes. Enable the AI Assistant, try Offers in Messaging, add costs, and pilot the Inventory Mapping API to streamline workflows and protect trust every day.
